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When ever most people think about marketing their website they think about “how can we get more traffic online” and yet they seem to totally disregard the Offline Website Marketing Tools already available free and in most cases they are already using.

I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. However, one point to note, it will not be easy to track how many people are using these offline website marketing tools unless you ask them. So on your contact page on your website make sure you have a drop down box with these options in their. To often website owners only include online website marketing tools in their “How You Heard About Us” drop down boxes.

So let us get started …

Offline Tool #1 – Put Your Website Address on Your Business Signs

If you are like my company we have spent thousands of dollars on advertising signs on our business at our location in Townsville Australia but it still amazes me as I visit other places and even countries, that businesses with really effective websites still do not advertise their web address on their signs.

Let me throw a few things at you … How would you like 37,000 per day to see you! You would do anything to get that sort of traffic wouldn’t you? Course you would. Well there are 200 – 300 business on the street where we are located and we have coming past our building everyday 37,000 vehicles, free traffic. Then why wouldn’t you as a business owner have your website address plastered all over your business signs. Do you realize that of the 200-300 business less than 10 actually have their website address on their business?

How crazy is that! This is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question, “Why do companies like Wal-Mart, Harvey Norman, Coles Myer etc put their stores on main roads?” For the drive by traffic! It doesn’t matter whether you only get 100 cars a day or 1 million cars a day, having your website address on your signage means that as people go to work and see the address, they are more likely to have a look at your website as soon as they get to work than any other time. If a person has a particular need for your products, studies have shown, they are more likely to first check out your website, than actually come into your store.

Offline Tool #2 – Put Your Website Address On Your Vehicle

Just like the previous offline website marketing tool, this is a no brinier. If you have sign writing on your car for your business, would you forget to put your phone number on the car? Course Not (Mind you I have seen a few cars that have even forgot that) then why would you forget to put your website address on your car. If your business sells products and services via the internet, then you need to tell your customers where to find you.

30% of our car detailing traffic that I own actually comes from our vehicles and within that 30% over 60% of our business is derived from people seeing our cars on the road, then visiting our web address to see our prices and services and then booking their cars in. Never forget your website address on your vehicle.

Offline Tool #3 – Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement

The world seems to be obsessed with the Yellow Pages. It is truly a phenomenon. We page thousands of dollars to be in the Yellow Pages and the three things we check to make sure are in there are our Address, Telephone number and web address. Most people before they ring you, will in fact check out your website first. If the website address tells me nothing, then I simply move on to the one that has a website address that tells me what I need to know.

Offline Tool #4 – Put Your Website Address on Your Business Cards

Look this one is another one of those no brainier. Everybody in business should have an email address and website address and they should both appear on your business cards prominently. Since a large proportion of business these days is done through email then not having just your email address is costing your business. I know of some businesses that will not communicate with you through anything but email and the phone. They simply refuse to deal with people who have a fax because they want to save money.

Get your website address on your business cards. If you have only just gone and got them printed then go down to your local stationary supply company and buy some small stickers and stick them on the back. Might look tacky but at least your customers will know how to contact you.

Offline Tool #5 – Put Your Website Address on all Media Advertising

When ever you do any advertising at all, whether it is a leaflet drop or billboard advertising in Time Square (Nice if you can afford it) make sure that your website address is on the advertising. When people see your website address they are more likely to visit your site first before coming into your store. Many important sales are made won or lost long before you ever see the customer and in many cases your website could be that deciding factor.

Offline Tool #6 – If you are sponsoring a Charity or Sports Group have your website included next to your name

If you have decided to sponsor a Charity or Charity Day or even a sport group then make sure that the Charity or Sporting group includes your Name and Your Website on their printed material. The human race is really quite bizarre as they are more likely to remember your website address than your telephone number. Just like before, if they see your details at a Charity or Sports function, then they are more likely to goto you then your competitors because your support your community, then make sure that the Charity or sporting group gives the customers a way to find you.

Remember to have your website address on all of their printed material and signage if possible.

Offline Tool #7 – Put Your Website Address on your Uniforms

One of the core reasons we give our staff uniforms is so that they are easily identifiable when they are out and about but more so, the uniforms make my staff walking billboards for my company. Most companies when developing their uniforms will only include their logos. My recommendation to everyone is to include your website address as well.

Many people have told me they have seen my staff at the shopping centre and seen our web address on their uniforms and that is how they have found us. Some of our biggest customers have come from the website address on their uniforms. This is one of the cheapest and free website marketing tools.

Offline Tool #8 – Put Your Website Address on all of your Business Merchandise

If you are creating merchandise to give to your customers, make sure you include your website address on the merchandise. In fact, it is less intrusive to include your website address on your merchandise than it is to include your telephone number. Let me give you an example. I am sitting in our business writing this article and I looked over at a Stainless steel mug that my brother gave me from Canada. The mug is a merchandise item from Prince George Savings Credit Union. I tried to look up their site and put in the usuals but all I got was spam sites. It was simply to hard for me to find them so I gave up.

I should note that this stainless steel mug takes pride and place on my desk in my office and I use it all the time. If they had their website address on this stainless steel mug then I could have easily looked up their website and maybe set up a bank account or invested some money with them but they have made it too difficult to do so.

If your merchandise is designed to push your name or market you in the workplace, then make sure you make it easy for your customers to find you. Remember, most people will go to your website rather then to call or visit your store first, simply to avoid the heavy sell.

Offline Tool #9 – Incorporate Your Website Address Into Your Logo

When I work with our SEO clients and their business coaches one of the things we look at is their logo. When I first setup our training and car detailing business, one of the things I did was to incorporate our website address in the logo. The core advantage to this is that where ever our logo is our website address is and it allows people to find an easy way to contact you.

Often when you are sponsoring teams at football games, the only information about you they allow is your logo. This means sometimes that it can be difficult to find you but if you include your website address in your logo, your customers will always have a sure fire way to find you.

Offline Tool #10 – Put Your Website Address On Your Press Releases

When ever you release a press release ensure that you put your website address on it. Many a time, media companies will actually include your website address, in particularly when they post information about your press release on their websites. I have noticed a trend at MSNBC, Ninemsn and CNN to do this. The advantage to you as the website owner is that the link they include in the text will be treated as a high quality link than any other, because most of these three sites have PR rankings of 8 or more which means this will help you in your webpage rankings in the search engines.

The other point to this is that you may find a traffic peak whilst your article is actually visible. For example, as a proud Australian I was heartbroken to hear about the death of Steven Irwin an Australian Icon and Legend and a proud Queenslander like me but when their family did the press releases they included the Wild Life Warriors website address on the press release. Virtually every single media outlet around the world has posted the website address on their websites which means this website is doing outstandingly well. At least in this tragic circumstance there will be some good come out of it.

To finish off, I want to reiterate the 10 Offline Website Marketing Tools you should be utilizing -

Offline Tool #1 – Put Your Website Address on Your Business Signs
Offline Tool #2 – Put Your Website Address On Your Vehicle
Offline Tool #3 – Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement
Offline Tool #4 – Put Your Website Address on Your Business Cards
Offline Tool #5 – Put Your Website Address on all Media Advertising
Offline Tool #6 – If you are sponsoring a Charity or Sports Group have your website included next to your name
Offline Tool #7 – Put Your Website Address on your Uniforms
Offline Tool #8 – Put Your Website Address on all of your Business Merchandise
Offline Tool #9 – Incorporate Your Website Address Into Your Logo
Offline Tool #10 – Put Your Website Address On Your Press Releases

One of the most profitable areas of a car wash is the vending however it can also be one of the most challenging areas as well to achieve a sale. There are two core reasons for this. In a car wash there are two types of vending customers, the first is the one off customer who only wants to buy one product from your vending machines for immediate use and the second is the customer who wants to buy bulk vending items for use over multiple cleans.

Most carwash sites are specifically setup for the one off customers however one of the key issues my team and I have had to address is redeveloping our vending area to incorporate bulk sale vending products. For example, instead of selling individual glass cleaning satchels to our vending clients we have had to provide the ability to buy bulk glass cleaning containers.

With our ever increasing global population and an explosion of unit developments we have found that our clientele base has changed with our customers now being housed in units than the traditional home. Unit owners are now, more likely to use our carwash sites because the majority of unit developments do not provide car wash facilities.

The market mix of individual satchel sales to bulk item sales is sitting at around 80 to 20 however we have found that it is easier to sell bulk items to our regular unit dwellers than to our one off customers.

This has meant that we have had to develop onsite promotions to increase the satchel sales. Most satchel products have a 300 markup which provides us with the opportunity to run competitions and giveaways as part of the onsite promotions.

Our most successful onsite promotion was to offer the opportunity that when each customer buys a vending product that they would win a prize. It was very important for each customer to know that every product sold came with a prize. The upper end of the prize range was for two tickets to a basketball game in a Corporate Box, we also offered a free rapid clean as prize, free chamois and we also offered low end prizes of free product satchels, free tokens for the wash bays and free softdrinks.

On each vending satchel we added a small colour ticket which tells the customer what they had won. We attached the ticket using a staple so that it would not damage the product or get caught in our vending machines. Each ticket had an expiry date and explanations of how to collect their prize.

All marketing for this promotion was done on-site via display boards in each wash bay and vacuum bays. To keep the cost of this promotion to a minimum we simply purchased A3 Acco Display Boards and mounted them in each bay. The total cost of 15 display boards was 600 dollar however this now also provides us the ability to use them for other future promotions. We used Microsoft Publisher to produce our own tickets and A3 printers to create our own posters. I calculated that the total cost of the promotional items was no more than dollar 50.

The return on investment for this promotion, which we ran over 2 months, was a 2000 increase in vending sales. We also found that more and more customers were coming to our site than to our competitors, because word of mouth marketing led other car wash users to us so that they could win the valuable prizes and they felt they were getting better value for money.

The key with carwash promotions is to constantly monitor the Return on Investment. If you are not making money on the promotion, whether it is through increase sales or patronage then there is no point in continuing the promotion. All to often I have seen carwash sites go broke simply because their marketing was far in excess of the sites revenue capability.

Running an online business and working from home saves you time, money and the trouble of working two jobs at the same time. You can keep your day job for half the day and still be with the kids in the afternoon while earning a second income with your online business.
1 The next one is desktop publishing. This requires minimum setup because all you need are graphic design skills and a good layout program. From invitations to brochures and flyers, you can take on this business on a project basis. This means only accepting orders when you don’t have too much work on your hands. You can still maintain your regular Monday to Friday routine, and work on this during weekends.

2 The 2nd from the 10 best home based businesses selected from top 100 is blogging. Maintaining an online journal is profitable especially once you have a strong reader base. Once you have a regular audience, you can immediately post different articles on exciting topics if you have the time. You can also earn from ad spaces and banners to be placed on your site.

3 The third one is a pet grooming service. Hold grooming sessions on weekends for pet owners that don’t really have time to give their pets a bath. Schedule a number of dogs per week.

4 Selling products online can also become a profitable hobby. This can range from drawing, knitting and painting. The best places you can sell stuff are on eBay and other sites that have a lot of members.

5.Content writing is also becoming an increasingly popular choice for people who have backgrounds on copywriting. These including producing press releases and research writing on a certain number of products to promote a company online.

6 The Fifth one of the 10 best home based businesses selected from top 100 is the virtual assistance job. Virtual assistants carry out tasks that cannot be handled by the company due to the volume of jobs their employees have to fulfill. These take up more time because of the regular working hours, depending on the country to be operated at.

7. You can always use web design as your home based business. You’d be surprised at the potential income opportunities for this field.

A lot of profitable online business start up ideas fail because beginner entrepreneurs get too excited about investing their money on a lot of things. You should start with what you have first when you are just beginning. It is important that you learn to prioritize the different aspects of your marketing plan. If you can sell products without spending too much on fancy websites, do so. Remember, in any business, you need to spend money to earn money, but you also need to learn how to spend it wisely.

Listen, I know exactly what it is like looking for simple ways to make money online. It seems like everyone claims to have a simple step by step plan that anyone could follow and find success with. They claim that even if you don’t know how to open their e-mail you will make money with this step by step plan. Well I’m not going to make any outrageous claims like that but I do want to give you 3 Simple Steps that have helped me to make money online that I know will help you too.

1 Consistent Determination – This one is probably the most important one of all. No matter how many simple ways to make money online that you find, and no matter how good the program is that you are following, if you fail to consistently take action you will not make money online. Let me tell you, I know what it is like to be distracted online. We all have e-mails to check, browsing to do, videos to watch and on and on it goes. But unless you treat this like a real job and start cutting out all these distractions you will find yourself getting frustrated and giving up before you know it.

2 The next one is desktop publishing. This requires minimum setup because all you need are graphic design skills and a good layout program. From invitations to brochures and flyers, you can take on this business on a project basis. This means only accepting orders when you don’t have too much work on your hands. You can still maintain your regular Monday to Friday routine, and work on this during weekends.

3. Affiliate Marketing – with all the different options out there to choose from I have found Affiliate marketing to be the quickest and simplest way to make money online. From selling on E-bay to Forex to MLM there really isn’t any other system that will bring in the amount of money per the time you put into it like Affiliate Marketing will. You basically promote other peoples products and make up to 75% commission per sale for doing it. Not too bad if you ask me.

4. Write Articles – When I first got started in affiliate marketing I made the mistake of diving into the world of pay per click advertising in which I just couldn’t seem to make a dime and it was costing me way too much. Finally by the prompting of some fellow marketers I starting writing articles and only then did I begin to start making some money and it was costing me next to nothing. That’s the beauty of article marketing it is completely free and in my opinion more effective. So learn from my mistakes and start with article marketing.

4 Selling products online – This can also become a profitable hobby. This can range from drawing, knitting and painting. The best places you can sell stuff are on eBay and other sites that have a lot of members.

There you have it 5 simple steps that have worked for me and I am convinced that they will for you too! So What’s stopping you?

Shimano is one of the most famous names in fishing industry and sports fishing as well and is a very popular company in the world. The company was originally founded in Japan in the 1920s, and specializes in producing bearings and gearing for fishing.

If you want to find Shimano products, you can use several different avenues. First of all, you can head down to the companies’ fishing department in your favorite sporting goods store, or go on the Internet. No matter which one you decide to do, be sure you know what you’re looking for before you go and purchase something. If you want to purchase Shimano fishing reels for a cheaper price and save a lot of money, then going to their website is definitely the best way.

You can also search the other discount websites and find used or discounted products. Very simply, there are many other websites on the Internet that sell these reels at a cheaper rate than you can find on their official website, so checking these out is definitely a good option. Of course, you can find great Shimano products on eBay; you can save a lot of money with this method as well.

If you want the latest company fishing equipment, the Curado 200 series is practically a legend in the fishing industry, as it is one that just keeps working year after year. This is one of the best reels that money can purchase, as it is able to bear in an incredible 12 pounds of pressure.

The Shimano products range from rods, Reels, gear and everything related with fishing. With the focus being on the reels, Shimano has a great selection to choose from. Conventional reels, Low Profile Bait casting reels, Round Bait casting reels, Offshore Spinning reels and Spinning reels are some of the reels available through Shimano.

Conventional reels include reels for the saltwater angler such as the Trinidad DC. This reel is an exceptional choice for saltwater anglers due to its digital braking system. With an 8 step adjustment knob you can control the mode of the reel from an ultra long cast mode to a maximum control mode.

The Tekota reel is a conventional reel that is great for both freshwater fish and saltwater fish. Saltwater anglers will appreciate its strength and durability while the freshwater angler will appreciate its line capacity.

The spinning reels that Shimano offers include the Spirex FG. This reel was designed for simple one handed casts and has A-RB bearings which produces a smooth retrieval of the line. The Sahara would be the choice for light saltwater fishing or freshwater fishing. The line capacity and many features this reel has to offer make it the reel for offshore fishing. The Stella FD has a magnesium frame and an aluminum rotor which makes this reel light weight and durable. It also has a gear coating on top of the normal gear coating that will ensure the durability of this spinning reel.

Being in the business for more than 80 years, the Shimano Company has produced high quality products though out the world. Their products have been improved upon and perfected to the company’s highest standard and to the standards of many anglers.

This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.